smartphones); Skills: the extent to which people have the necessary levels of literacy and digital savviness to make meaningful use of the internet; Affordability: the costs associated with buying or accessing connected devices, the cost of data plans, and other associated service fees and expenses (e.g. Internet users increased by 3.5 percent in the year to October 2022, reaching 5.07 billion as we enter the final quarter of the year. Youll find a handy summary of this quarters top stories in the video embed below (click here if thats not working for you), but read on below for the full report, and for my in-depth analysis of this quarters data. For context, 5 percent of average monthly income in the United States would be equal to roughly USD $270. As always, Id like to start by saying a very big thank you to the world-class data partners whove made this years reports possible, especially: Just before we get into the numbers, Id like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this years numbers. But without further ado, lets dive into the data. Facebook users in Azerbaijan in 2022. TikTok users also clock in an average of 19.6 hours per month using the TikTok Android app, but because the platform has fewer overall users, TikTok only comes fifth in these rankings by cumulative time spent across all users. Firstly, numbers reported in each companys ad planning tools indicate that marketers can still reach twice as many adults aged 18 and above with ads on Facebook as they can with ads on TikTok. Learning how to do things need not necessarily involve the acquisition of a major new skill or academic qualification though, and in many cases, it may simply involve addressing everyday challenges such as how to tie a tie, or how to fix a dripping tap (or faucet, if you prefer). (Source: Google Trends), The worlds internet users appear to be increasingly interested in the weather. (Source: Google Trends), TikTok was one of the 10 most-searched queries on YouTube in the first three months of 2022. That doesnt quite match the excitement TikTok generates in the media, but its worth noting that the number of people choosing TikTok as their favourite social platform has jumped by 71 percent in the past 90 days, and TikToks overall share of the vote has increased by 180 basis points in just 3 months. In other words, hundreds of millions of people around the world may still not even know that the internet exists. As a result, its worth considering that any drop in reported potential reach may also be influenced by the number of advertisers buying ads on Metas platforms, and also the scale of their media spend. Blog; Deal Completions; Client Testimonials; Archives; Benchmark International . Moreover, analysis from data.ai reveals that the amount of time that the typical user spends using the Facebook app has actually increased over recent months, up from an average of 19.4 hours per month in Q1 2022, to an average of 19.7 hours per month in Q2. Related: explore insights into social media marketing effectiveness in Hootsuites Social Media Trends 2022 report. And while were on the subject of younger audiences, Metas data offer plenty of evidence to counter recurring media reports that younger users are abandoning Facebook. Messenger services like WhatsApp have now overtaken text messages as a preferred means of communication at work, with almost 87 percent of respondents using these platforms at least some of the time, and 7 in 10 saying that they use them every day. Moreover, if youre not actively targeting teenagers, trends amongst younger users offer little more than trivia, and as a marketer youd do better to focus your attention on what your specific audiences are actually doing today. Facebook Ad Audience by Ad Placement Type October 2022 DataReportal. Search engines and web portals rank third in terms of popularity, with more than 4 in 5 respondents in GWIs survey saying theyve visited at least one of these sites in the past month. To be clear, Im not advocating for Facebook here; I simply want to provide some objective perspective. Overall, GWI reports that 1 in 9 working-age internet users around the world now owns some form of crypto, but this figure jumps to almost 1 in 4 in Turkey. Declining Cookies by Country October 2022 DataReportal. The global total has still increased by 7.5 percent year on year though, with an additional 326 million new users over the past 12 months taking the global count to 4.65 billion by the start of April 2022. 1 min read. At the top of the scale, more than 4 in 10 working-age internet users in Kenya (41.5 percent) say that they use social media for work-related research. For example, more than 4 in 10 working-age internet users say that they visit social networks specifically to research brands and products that theyre thinking of buying, with this figure rising to half of all internet users aged 16 to 24. This suggests that people spent more than 20 billion hours on YouTube.com in February 2022 alone, which equates to more than 2.3 million years of combined human existence. GWI reports that roughly 3 in 10 working-age internet users around the world now use image recognition tools each month, but that figure rises to more than 50 percent in Brazil, and just below 50 percent in Mexico and Colombia. On average, that would mean that each social media ad impression would cost more than 1 cent the first time that wed have seen global social media CPM averages break this threshold. Posted on November 2, 2022 By . For reference, we estimate that if it hadnt been for these Russian restrictions Instagrams global ad audience would likely have grown by roughly 38 to 40 million users over the past three months, which would have equated to quarter-on-quarter growth of roughly 2.6 percent. Mobile's Share of Daily Internet Time by Country October 2022 DataReportal. Find out more in our Digital 2022 October Statshot. As connected technologies advance and connection speeds improve, the internet is increasingly expanding beyond its initial focus on information and communication. Additional data: for a comprehensive look at the latest ecommerce stats and trends, check out Shopifys excellent new Future of Commerce reports, which our Global Digital Reports team also contributed to. ALL DIGITAL 2022 REPORTS australia - canada - china - france - germany hong kong (sar china) - italy - japan - saudi arabia - singapore spain - uae - uk - us - Think forward 2022: brave new worlds Special Report However, its unlikely that Meta has lost all of these users; rather, the company is simply preventing advertisers from targeting them with ads, likely due to the sanctions imposed by the US Government. This all-inclusive report will certainly serve the clients to stay updated and make effective decisions in their businesses. Following the success of Squid Game, Money Heist, and Lupin, expect the unexpected when it comes to digitally distributed culture. Internet users: delays in reporting due to COVID-19 may mean that figures for year-on-year change represent change over periods of more than one year. At an average of 2 hours and 27 minutes per day, social media accounts for the largest single share of our connected media time, at 35 percent of the total. Were still working out the best way to measure something, and we may make adjustments until we get it right.. For example, the companys latest wave of research (Q4 2021) reveals that South Africa has the highest rate of adoption of online financial services amongst internet users of any nation in its 47-country survey. For example, it looks like Zuck and team may have missed the mark when it comes to Metas first forays into the Metaverse. We may see some turbulence in the world of decentralised finance (DeFi) over the next few months, with the value of cryptocurrencies continuing their wild swings. This represents a drop of 7 percent compared with the start of the year, and tellingly women accounted for 1.4 million (80 percent) of the countrys displaced users. Our new Digital 2022 April Global Statshot report - published in partnership with We Are Social and Hootsuite - reveals that more than 5 billion people around the world now use the internet.. However, social medias share of overall internet time has actually fallen slightly since the start of the COVID-19 pandemic. However, the data in our new Digital 2022 October Global Statshot Report published in partnership with We Are Social and Hootsuite suggest that many of these headlines distort our digital reality. At the other end of the spectrum, internet users in Asian and Middle Eastern countries are more likely to use mobile devices. So, if youre looking to understand what the world is really doing online, the good news is that youre in the right place simply read on below. The world's mobile user base has grown by 170 million since this . Related: click here to learn more about how the worlds online video and music habits are changing. But the impact of click-bait isnt restricted to social media. Analysis from Sensor Tower reveals that TikToks worldwide revenues which include spend on Douyin in China reached more than USD $914 million between July and September 2022, taking its cumulative, lifetime total to roughly USD $6.3 billion [note that we separate user figures for TikTok and Douyin elsewhere in our reports]. The SlideShare embed below contains the complete Digital 2022 April Global Statshot Report (click here if thats not working for you), but read on past that to understand what all these numbers mean for you. In October 2018, Metas planning tools reported potential global Facebook ad reach of 2.091 billion, but the same metric stands at just 2.079 billion today. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2022, Analysis, Digital 2022 Deep Dive, Global, Trends. For context, the median age of the population plays an important role in shaping adoption levels across many parts of Africa, with more than half of the populations of several countries in the region still below the age of 20. All the data, trends, and insights you need to make sense of the global state of digital in April 2022. This may be partly due to the way that Meta assesses peoples location based on what it considers to be their home, and the company may not include displaced users in another countrys total until theyve remained there for a certain period of time. GWI finds that more than 7 in 10 working-age internet users (71.5 percent) now pay for some form of digital content each month, with that figure rising to almost 8 in 10 amongst younger Millennials. Various factors may contribute to these differences, but one of the clear takeaways from this data is that provided the necessary infrastructure is in place and relevant services are available a countrys economic standing isnt the only determinant of whether its citizens will embrace online financial services. Listening to Podcasts by Age & Gender October 2022 DataReportal. However, its worth noting that TikToks active user base roughly doubled between December 2019 and September 2021, and with the platform still claiming top spot in the global app download charts, its almost certain that TikToks monthly active users continue to grow (more on that below). As weve been anticipating for some time now, social media user growth rates have slowed over the past three months compared with the quarterly growth rates weve been seeing since the start of the COVID-19 pandemic. However, this figure is considerably higher across countries in Latin America, with more than half of Colombias working-age internet users citing health-related issues as a primary motivation for using the internet. WhatsApp comes third in terms of total time spent, with users spending an average of 18.6 hours per month using the messenger app on Android phones. Oct 14, 2022 (The Expresswire) -- Global "Digital Marketing Agency Market" 2022-2029 report discovers . Change in Daily Time Spent Using Social Media January 2022 DataReportal. Representativeness of Advertising by Age and Gender January 2022 DataReportal. But the decline in Facebooks MAUs between April and June 2022 only amounted to 2 million users, which equated to a drop of just 0.1 percent of the global total considerably less than the 4.1 percent decline in reported ad reach over the same period. But how does that social media time break down by platform? Those numbers offer some great context to get us started, but in order to make sense of the underlying trends, we need to dig deeper into the stories behind the headlines. At the same time, it is a reminder of our shared responsibility to care for our planet and a moment to reflect on where we still fall short of our commitments to one another.. Staying in touch with friends and family ranked second, at 54.7 percent. Regular readers will be pleased to hear that the battle for the internet continues, but for the third year in a row data suggests that dogs may once again have had the upper hand paw in 2021. These figures reveal that Instagram has seen an impressive 38 million new #dog posts since our 2021 report, but just 27 million new posts for #cat. In 2022, 202 countries and territories with more than 99% of the worlds population and TB cases reported data. Despite accounting for 17.6 percent of the worlds total population and 11.2 percent of the worlds internet users, Statista reports that Africa is currently home to just 7.6 percent of the people currently using digitally enabled services to access healthcare, treatment, and medicines. Research from GWI reveals that recommerce is also an increasingly popular choice, with 1 in 7 internet users aged 16 to 64 (14.4 percent) buying a used or second-hand item online each week. Our new Digital 2022 Global Overview Report published in partnership with We Are Social and Hootsuite reveals that most of the connected world continues to grow faster than it did before the pandemic. B2B Brand Discovery Channels April 2022 DataReportal. Influential Research Channels in the B2B Buyer Journey April 2022 DataReportal. The global digital battlefield market is estimated at USD 43.2 billion in 2022 and is projected to reach USD 154.1 billion by 2030, at a CAGR of 17.2%. GWIs latest research also reveals that mobile phones now account for almost 55 percent of the time we spend online, and that figure rises to almost 60 percent across Thailand, Indonesia, China, and India. But Semrush reports that Google.com still attracts the greatest number of unique visitors of any website in the world, attracting more than 5.5 billion unique visitor identities during February 2022. The best advice I can offer is to invest both time and resources in understanding not only what your specific audiences life looks like, but also in understanding peoples hopes, dreams, and fears. Well, the key takeaway here is that we also need to be more purposeful, ensuring that our marketing activities and content actively add value to our audiences online experiences. Social Media Platforms Used for B2B Research April 2022 DataReportal. Table of Contents. Share of the World's Unconnected by Region April 2022 DataReportal, Back in 2003, William Gibson posited that, the future is already here; its just not evenly distributed.. They go on to note that, by failing to make the critical distinction between basic and meaningful internet access, we mask the true nature of the digital divide, which lies not only between the connected and the unconnected, but in the starkly varied online experience people have.. Despite these changes, global audience totals for Facebook and Messenger have still grown quarter on quarter, but Instagrams reach has seen a more significant adjustment. Our analysis of data published in the platforms advertising resources reveals that LinkedIns registered member base has increased by 11 percent over the 12 months (+81 million members), taking the global total to more than 808 million by the start of 2022. But what does all of this data mean for you? By early 2017, more than half of the worlds total population was using the internet. Use of these tools is considerably higher in developing economies though, especially across Latin America. If youd like to indulge in a bit of nostalgia, you can find our first Global Overview Report here, while all subsequent reports in the series are also available in our free library. For perspective, China and India alone account for more than one-third (35.6 percent) of todays global population. Historically, weve avoided reporting figures for change over time when weve detected these kinds of revisions, because the subsequent change in published figures doesnt necessarily correlate with an actual drop in genuine reach. As we noted above though, data.ais numbers have better news for Facebook, which saw its average monthly time per user increase to 19.7 hours per month in Q2, compared with 19.4 hours per month in the first three months of 2022. As a result, were currently unable to offer many insights into digitals role in the education of younger children. Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter and Sina. Todays total of 4.62 billion social media users is 3.1 times higher than the 1.48 billion figure we published in 2012, and means that social media users have grown at a CAGR of 12 percent over the past decade. That concludes my analysis for our October Global Statshot Report, and for our Digital 2022 series as a whole. Meanwhile, the latest data from Statcounter shows that mobile phones accounted for more than 56 percent of global web traffic in March 2022, up from 54 percent this time last year. Fixed Internet Connection Speed Rankings April 2022 DataReportal. The latest figures published in Bytedances advertising resources indicate that TikToks ad reach increased by 60 million users (+7.3 percent) in just the past 90 days, taking worldwide ad reach to roughly 885 million by the start of 2022. Communications Channels Used for Work April 2022 DataReportal. Both data.ai and Sensor Tower report that TikTok was the worlds top grossing non-game mobile app in Q3 2022, as ranked by combined consumer spend across the Google Play and Apple iOS stores. Interestingly, the median mobile internet connection in Afghanistan is now more than 3 times faster than the countrys median fixed connection. Email has also shown remarkable resilience, with almost 95 percent of survey respondents confirming that email continues to be a regular part of their working life. The 2022 Global Skills Report highlights how the acceleration of digital transformation, inflation, and global instability are driving increased demand for digital and human skills needed to thrive in the new economy. Google searches for tiempo maana have increased by a massive 1,850 percent (19.5x) over the past five years, while searches for weather tomorrow are up by 1,250 percent (13.5x) over the same period. Its interesting to note that the popularity of podcasts varies significantly by culture, although theres no obvious pattern connecting countries where podcasts are either more or less popular. Whats more, these Marketplace and Instagram Shop figures still tell a compelling story, and further demonstrate that social commerce has already gained rapid momentum. Meanwhile, GSMA Intelligence reports that nearly a quarter of adults in lower- and middle-income countries are still not even aware of mobile internet and its benefits. World's Top Websites (Semrush Ranking) October 2022 DataReportal. In simpler terms, thats 20 million billion or 20,000,000,000,000,000 which means that there are roughly 2.5 million ants for every human on the planet. For context, average monthly time per user has remained relatively stable across Facebook, YouTube, and WhatsApp over the past year. Internet users in Brazil, the Philippines, Colombia, and Argentina all spend an average of more than 9 hours per day using the internet, while their peers in Malaysia, Thailand, and Mexico say that they spend more than 8 hours per day online. October 2022 World Payments Report Winning with SMBs: Optimizing Technology and Data to Drive Deep Engagement Traditional banks and payment service providers are struggling to provide innovative solutions to small and medium businesses (SMBs) a segment worth nearly USD850 billion worldwide. GWIs research also highlights the important role that connected devices can play in delivering financial empowerment, while simultaneously challenging stereotypes of whos using online banking today. For example, Gen Z users are considerably less likely to go online via a computer than users in their parents generation are. Open any news app or social media feed today, and youre likely to encounter various stories relating to digital trends. 3 in 10 people also connect to the internet via their television, and more people now go online via televisions than go online via tablet devices. So, given that marketers everywhere will be under increased scrutiny over the coming months as fiscal belts tighten, my advice would be not to abandon tried and true favourites like Facebook in favour of shiny new objects. Management consultancy Bain reports that the use of telemedicine by the public more than doubled across selected countries in the Asia-Pacific region between 2019 and 2021, and the company projects that more than 7 in 10 people in APAC will use these services by 2024. traductor) also see high levels of interest. This report aims to provide a comprehensive presentation of the global market for Digital Display Potentiometer, with both quantitative and qualitative analysis, to help readers . Critically, closing the digital gender divide doesnt require any large-scale investment in infrastructure, nor does it require any new technology. However, literacy in a local language may still not be enough to unlock the full value of the content available on todays internet. For context, Chinas offline population accounts for just over 14 percent of the worlds unconnected in April 2022. If that shift doesnt happen soon, I fear NFTs will go the same way as ICOs. Global Digital Banking Vendor & Landscape Report Q3 2022 533 Pages Newer generations prefer convenience and ease of use, and traditional banking does not offer it. Kepioss analysis indicates that 63 percent of the worlds population is now online a figure that aligns closely with the latest estimates published by the ITU. But theres also some good news when it comes to language accessibility, with the use of online translation tools gaining momentum around the world. Global Facebook Marketplace Audience Overview January 2022 DataReportal. Sure, the figures for teens might look a bit different, but Bytedances tools dont report data for users below the age of 18, so its difficult to know for sure. However, its unlikely that recent changes in Metas reported ad reach will correlate with equivalent drops in monthly active users (MAUs). However, the latest data suggest that the worlds population wont continue to grow indefinitely.
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