In the wake of this extraordinary period of change and adaptation, four Product Management trends stand out that are likely to gain more prominence as we enter 2021: Design Dominance: People will only want to continue to use products they actually enjoy using. With 2021 set to be a year of transition between the pandemic and a real return to our old ways, here are six ways this will affect the world of product management: The year of lockdowns, restrictions, and social distancing pushed more consumers online. Gartner Priorities Navigator for Product Management Teams Make critical product innovation and management decisions with confidence As a product leader, you and your team need to not only ideate and develop new product features that will differentiate your business, but also build the business case to secure internal funding. This is especially true for product managers, The year of lockdowns, restrictions, and social distancing pushed more consumers online. Demand for data. interaction with teams (marketers, sales, support, etc.) Apart from being a vital part of the packaging design product, it entices the customer to make the first move and improves the overall customer experience. The profile of product management continues to rise. Authored By: LAURA FAY You must ensure each product has accurate designs, functions appropriately, meets compliances and satisfies customers. There are some limitations related to the capabilities of these platforms in terms of customization, security, and compliance for consumer data. #5. Things are unlikely to change much in 2021. At times, they can be overwhelming, impossible nightmares. We will discuss six such trends: managing product teams, the rise of agile methodology, big data and analytics, and the Internet of Things. Will a vaccine eradicate COVID-19? We still have a number of key software design principles to present. A lot of those professionals realized both that they can remain highly productive and creative working remotelyand that they love it. Theyll be taking an objective look at their pre-COVID strategies. Product managers, in particular, are vulnerable to overwhelm. Vines six seconds of fame has passed. But, just as importantly, they must process, synthesize, and react to this feedback, turning this input into actionable ideas that make their way into the product roadmap or backlog. PIM software is on the rise now. Theme-based roadmapping shifts the focus from the what to the why. Initiatives are directly tied to how theyll influence KPIs. Product managers aim to develop a product that is better or different from the company's current offerings, which ensures . The set of trends focuses on solutions and process compliance, understanding the various types of users, and paying more attention to value-based pricing. New services that democratize access to recorded customer conversations have helped bridge the gap. For smaller organizations, the role will continue to be generalist. Product roadmaps must continue delivering additional value. Over the past few years, product management has gradually expanded from its internal or technology focus to include more external engagement with customers. Broaden your product management knowledge with resources for all skill levels, The hub of common product management terms and definitions, Quick access to reports, guides, courses, books, webinars, checklists, templates, and more, Watch our expert panels share tricks of the trade in our webinars. By allowing more flexibility in both when and where their employees work, an organization can attract and keep better people on their teams. Its also important to note that they are not suited for very complex applications. When you can approach new customers not merely as a stand-alone tool, but rather as an integral part of the larger system, then youre adding real value. Although it may be interesting to discuss how to leverage technical skills, the focus of a Product Manager should not solely be on technology. They now have many different needs, more choices, and all kinds of distractions. A Pentalog account allows convenient access to our global price catalog featuring competitive prices for top software engineering and digital profiles. Product management and collaboration tools continue to evolve. Here are a few top trends in product management Ive seen and that Im predicting will continue through 2021 and beyond. As we predicted last year, this was the result of traditionally physical sectors like retail, banking . Crowdsourcing. Whether you need to coordinate development efforts, fuel growth marketing initiatives, or find a Product Owner for discovery, we can help. [117 Pages Report] Check for Discount on Global Product Information Management (PIM) Software Industry Research Report, Growth Trends and Competitive Analysis 2022-2028 report by QYResearch Group. Required fields are marked *. When your house is on fire, you dont run to the closet looking for your box of multi-colored paper clips. The 2022 Future of Product Management Report aims to identify key trends driving the product management industry forward and help product managers better understand the industry's current state. These specialized roles include technical product managers, product ops, and onboarding specialists. Product-led growth will have a lot of traction in 2022. Make sure to dedicate the necessary time to assessing your technical skills. Considering that more businesses are outsourcing more of their workflows to SaaS tools, for example, it is becoming increasingly necessary that whatever product you are selling can easily and seamlessly integrate with the broadest possible suite of existing applications. Becoming a product-led company is a process that starts with a mindset shift. But with the role increasing in importance and organizations developing larger product teams, well see a growing specialization as product managers begin to focus on dedicated areas. 6 Product Management Trends to Track in 2022 [+Webinar] As 2021 draws to a close, 280 Group is looking ahead at the coming year, and spotting key trends we feel will have the biggest impact on Product professionals across industries. To me a product is just a solution to a problem. Pentalog is a digital services platform dedicated to helping companies access world-class software engineering and product talent. For example, many of the product teams who use our ProductPlan roadmap software also use JIRA for their project management. These jobs require a more limited range of skills but a deeper understanding of whats core to their area of expertise. As a product leader, entrepreneur, and product management author, I have paid close attention to the product community throughout 2020. As the author of Product-Led Growth, Wes Bush, writes: Product-led growth is defined as a go-to-market strategy that relies on using your product as the main vehicle to acquire, activate, and retain customers.. collection and systematization of ideas - 55%. Copyright 2022 Productboard, Inc. All rights reserved. 2020s dramatic rate of change was not something we ever imagined, but we expect it to continue at a similar pace in 2021. The demand for specialists will increase as large, traditionally non-digital businesses expand their product focus, though its unlikely that the pipeline of talent is currently enough to fill these newly open roles. With a shorter time to market, increasing customer demands and the constant availability of information and platforms to make purchase decisions, companies are facing an immense field of competition. hbspt.cta.load(3434168, 'a81908bd-d7dd-4be2-9d7e-cb09f3f90137', {}); Velcro sneakers are relegated to the senior citizens section of shoe stores. Which includes decisions on which budgets are tapped as well as their ability to make long-term contractual commitments. Like tending to your children, staying on top of your product's lifecycle requires paying attention to all details. Typically, product managers are responsible for putting product management principles into action. With a global workforce spanning more than 16 locations, our staffing solutions and digital services power client success. Roles: Product Expert, Team and Operations Leader. We therefore expect to see growing specialization of Product Managers in areas such as AI Product Management, Personalization and Data Product Management. As organizations spend more time on long-term thinking next year, they will require more proactive management and enhancement of existing remote practices. Product Manager HQ has several certifications that tick all those boxes. With so much at stake, the role of the Product Manager or Product Owner has become more important than ever before. 5 Tops Trends in Product Management for 2021 1. They also increase their capacity to quickly adapt their products and meet the ever-increasing market demand for quality and convenience. Product leaders trusted in their teams and strategically went about building new processes that would work under these rapidly changing circumstances. From development tools like New Relic, to business intelligence solutions like Tableau, you are in a better position now than ever to gain actionable intelligence from that data. at The increased demand means that this product management trend is here to stay. For a more accurate analysis of present day product management we need to segment the market into (1) technology companies that are primarily engaged in software development, and (2) technology . In fact, 2020 brought us so many shocks and surprises that it made identifying top trends in product management more challenging than ever. Product-led growth and growth product managers are all the rage. A study conducted by Neal Iyer for Product Management Insider shows that the number of product management roles in the US have grown by an astounding 32% from August 2017 to June 2019 a short two-year period. Plasma TVs are collecting dust. Great product managers typically needed a broad range of knowledge across every aspect of the product development process. Product roadmaps were once exclusively documents. They presented the direction of the product at the precise moment. Especially when you can give stakeholders access to a live, always up-to-date product roadmap they can access at the click of a button. Your request has been sent to the CV TEAM and they will contact you soon! Smart product leaders were paying close attention in 2020 to the changing cultural and political climate. Centering the customer experience and creating a compelling product narrative is great business. Your email address will not be published. Data-driven decision-making will stay in the top three skills that Product Managers must have. Marcin Geb. Read Now. Apptentive. In the wake of this extraordinary period of change and adaptation, four Product Management trends stand out that are likely to gain more prominence as we enter 2021: Design Dominance: People will only want to continue to use products they actually enjoy using. Designed in California. Low-Code/No-Code platforms enable quick build of an application, using a graphical user interface that involves little or no coding. These stressors included the lockdowns, the sudden and forced transition to remote work, financial pressure on their businesses, and sudden changes to their customers priorities and demands. How can we predict the future with any confidence? Thats the challenge. By removing the constraint on commuting distance and switching to fully remote work, IT companies lean more on freelancers and independent contractors to fill in the gaps in highly-skilled product professionals. hbspt.cta.load(3434168, '8bd83652-2868-48a8-9b9c-ebb8e0b9c945', {}); The exponential growth of computing power and connectivity has given every product team a great amount of data. The best of these tools not only enhance existing workflows, they create new opportunities for how teams work together. 2020s dramatic rate of change was not something we ever imagined, but we expect it to continue at a similar pace in 2021. With the widespread availability and affordability of powerful new tools for design and production, you can expect ever-more competitors to your products and ever-greater expectations from your customers. Businesses caught on to this as well. 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